Creating a professional business email address that uses your own domain name is something every business should do. A business email address adds credibility to your business by presenting a professional image through email.
What a Business Email Address Is & Why It’s Important?
A business email address is one that uses your businesses domain name, such as yourname@yourbusinessURL.com. Every business should use business email addresses because they give your business a much more professional look, one that helps you appear more trustworthy and giving contacts more confidence in doing business with you.
Here are the top reasons why it’s important to have a business email address:
- For a Professional Appearance –If you want your business to be taken seriously, then you need to present yourself professionally in all aspects—including via email. On top of that, every employee should have a business email address to maintain brand consistency.
- Instill Trustworthiness – One effect of having a professional image is that it gives people more confidence and trust in your business. This makes them more likely to do business with you.
- Increase Brand Awareness –A business email address uses your domain name, putting it out there every time you send an email, as opposed to a generic email that says firstname.lastname@example.org. This increases brand awareness.
- It’s Affordable–Even businesses on a tight budget benefit from using a business email address; as it is affordable, there is no reason not to use a professional business email address.